EXECUTIVE PROFILE

Award-winning creative leader integrating photography, filmmaking, branding, motion design and generative AI into premium visual campaigns. Leads projects from concept through delivery while modernizing creative workflows.

CAREER HIGHLIGHTS

·         Creative leadership across advertising, editorial, branding and e-commerce.

·         Interim Creative Director for a national beauty brand.

·         Directed end-to-end productions from strategy through post.

·         Integrated AI-assisted workflows into commercial production.

·         Special Jury Award – Buffalo International Film Festival.

PROFESSIONAL EXPERIENCE

AI Artist • Video Editor • Motion Designer (2026–Present)

·         Directed AI-powered visual campaigns.

·         Led production from concept to delivery.

·         Integrated generative AI into creative workflows.

Caire Beauty (2020–2026)

·         Produced branding assets across campaigns.

·         Served as Interim Creative Director.

·         Directed photography, video and motion graphics.

Tenth Muse (2016–2020)

·         Managed commercial productions.

·         Directed studio/location shoots.

·         Supervised post-production.

PORTFOLIO

geraldjanssen.com

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CORE EXPERTISE

Creative Direction
Art Direction
Photography
Video Production
Motion Design
Brand Identity
Visual Storytelling
Team Leadership

AI & CREATIVE TOOLS

Adobe CC
Midjourney
Stable Diffusion
Runway
Sora
Kling
Pika
Descript

EDUCATION

B.A. Fine Art (Cum Laude)
University of South Florida
USAF Photography Schools

AWARDS

Special Jury Award
Buffalo International Film Festival
Exhibited in galleries and museums.